Have you heard of newsjacking? This is an effective PR tool. The term was invented by marketing expert David Meerman Scott. Put simply, in publicity terms, it can mean adapting a current news agenda to initiate compelling media coverage ideas on behalf of you, your business or your PR client. For me, there are three crucial […]
Have you heard of newsjacking? Read More »
How does being diabetic affect going on a cruise and how can you make sure you enjoy yourself when you are suffering from Type 1 or Type 2 diabetes? I reported on this for Diabetes UK’s spring edition of Diabetic Balance magazine. I love to raise awareness of conditions and hopefully inspire people to make
A healthy holiday? Cruising tips for when you have diabetes in Balance magazine Read More »
Back in March 2018 I joined a captivating river cruise which saw me fishing for piranhas, swimming near pink dolphins and meeting river tribes, not to mention spotting sloths in the jungle. You can read about my experience in the latest edition of Cruise International magazine: Amazon River Cruise. As you can imagine, I am
My Amazon adventure – an epic journey for Cruise International Read More »
Thanks very much to Darren who told his story of losing his beloved wife Mandy in Friday magazine. This story is from 2016 – but I’m only just finding the time to include it! I worked with my freelance colleague Karen to feature Darren in the Dubai title. It’s a moving account of a devastating
‘We survived the worst’ Friday magazine Read More »
Reporting on a Mediterranean journey and heralding the launch of the mighty new Symphony of the Seas was a fun job for Flight Centre’s The Experts magazine.
European culture and family fun for Flight Centre Read More »
I reported on a voyage through five countries for Viking Cruises’ Explore More magazine. An unforgettable and grand journey taking in epic architecture, classic music and fine dining.
A symphony for the senses on the Danube Read More »